Mission & Vision

Our Mission

To improve lives by mobilizing the caring power of our communities to create lasting change.

Our Vision

United Way envisions a community where all individuals and families achieve their human potential through education, income stability, and healthy lives.

Our Brand Position

United Way fights for the health, education & financial stability of every person in our communities.

Impact Areas

At United Way of East Central Alabama, we are committed to creating lasting change by addressing critical community needs. Our work is centered around three key Impact Areas that drive meaningful progress and improve lives:

Youth Opportunity:

Every child deserves the chance to succeed. Through programs that support early childhood literacy, student development, family engagement, and college and career readiness, we help young people reach their full potential. By investing in education and mentorship, we are shaping a brighter future for our youth.

Healthy Community:

Good health is the foundation of a thriving community. We work to ensure accessible healthcare, mental health support, preventive care, victim-survivor services, and food security for individuals and families in need. Through advocacy and direct services, we promote overall well-being for all.

Community Resiliency:

We believe in strengthening individuals and families facing crisis. Our initiatives provide emergency shelter, crisis support, financial literacy programs, and disaster relief to help people regain stability and build a more secure future. We are dedicated to empowering our neighbors with the tools they need to overcome hardship.

Together, we are building a stronger, healthier, and more resilient East Central Alabama. Join us in making a difference today.